Apologies for the delayed post but have been traveling and thus off the 'grid' for a week. Now back behind the wheel. There's been some discussion around wanting more info about products directly on the respective product pages. We've tried to consolidate info / links as best we can so let's hear your thoughts and ideas about what specific information you would like to see on the product pages...
We’re now finished with our global meetings as well as a two day summit with our web development team in the US. These meetings were all about what we need to do in the short-term to improve the new site experience as well as in the longer term to drive competitive advantage. And this blog was incredibly helpful in that discussion.
Our team is now focusing on some short-term fixes such as speeding up the image experience on the home page. This has always been part of the plan but the strong comments coming into the blog have elevated the priority of that change so thanks for the input.
After discussing the comments focused on the flash opening, there was some significant debate as to whether the main navigation was clear enough for those who had issue with loading of the site. Were visitors looking for core product information not going directly into the product area? Was the Find Your Nikon naming in the navigation not clear enough to direct visitors? Did we over think the naming of the product area? What are your thoughts?
Joe, the Corporate and Internet Communications Manager at Nikon Inc, has combined his professional experience with his personal passion for photography to lead the NikonUSA website redesign initiative.
This blog is a conversation about the NikonUSA.com site redesign and how it can be made better for you. Your feedback on the site is something that we’re taking seriously. We’ll be taking comments you leave and using them as the foundation for future posts. This will help make our collective understanding of the site that much stronger.
The blog is not about Nikon products or the Nikon brand. It's also not about our competitors. So we’ll be reviewing comments to ensure they are within scope, and we’ll do this as quickly as possible. We’ll post the ones that stay on point and incinerate the ones that break the rules. Actually, our accountants say the price of gas for the incinerators is way too expensive right now, so we’ll have put those comments aside for now.
If you have questions about products, services, careers or other company related topics you should visit the Contact Us page of the site for the appropriate contact information.
